Linkedin - the New Future

I am not without contradiction, and here’s the point where I admit I was wrong about LinkedIn all along.

I thought I was right.

I thought LinkedIn was the devil, and my path of righteousness was the one true path - the blog, occasionally engaging with the LinkedIn crowd, and making my future all bright and shiny. I was so, so wrong.

Part of my glorious future of calm and controlled behaviour was the adoption of paper as the main source of my musings (with the exception of this magnificent example of my regular writing, of course). I have, largely, done that - daily tasks go in a little book, along with daily notes of gratitude so I can remember that being grateful for something is a good thing. Therapy notes go in another little book.

These are not fancy books. Scrappy brown card clad, rough and ready, little notebooks. I care not about them, just their contents.

Equally, the pen I use is something I grabbed out of my bag. And those two confessions point to the secret of my success. I didn’t overthink it, I just picke dup tools that were readily to hand and started using them.

Alongside this, I binned Twitter and Instagram, and adopted a life of calm. And, I must say, nearly two full weeks in, I feel no regret. Twitter and Instagram were toxic consumers of my time, so I binned them happily and never looked back. But there is one network left - the network in which my future lies.

LinkedIn.

I have cursed about this platform before. And true to form, it is AI slopfest central. If you were looking to train a model on what traditional slop looks like, then LinkedIn is the motherlode.

But, for better or for worse, the majority of my potential customer base and future sit on that platform, and it is a curse I must embrace.

So, after a minor investment in a course, I am posting every day.

Every day. For 30 days. And many more besides that, if I do my homework properly.

The point of this is to shrug off the imposter syndrome that gripped me every time I tried to get stuck in to the platform. I’d spend fifteen minutes, and come away in a cold sweat convinced my future plans added up to nothing.

Now, I write and get used to the pitch and the way to grab peoples’ attention. No longer do I write meaningless blurb; each post contributes in its’ own way to my learning the platform and also learning about myself, what I want to sell, and how I want to do it.

The weight and flow of the words is a fun journey to take, and trying to understand the various hook methods to make different posts with different ways of speaking to the audience is beyond me at the moment, but I’m slowly getting there.

As much as I don’t want to admit it, LinkedIn is becoming my new social home.

Now if I can just purge my feed of the slop and pretend business expertise, then I’ll be happier. I think.

Till then, the LinkedIn formatting continues.