Linkedin Formatting

LinkedIn is a necessary curse, but the common formatting of the posts can die in a fire

I started reading back through previous posts, and more recently came to realise that I had descended into the anodyne hell that is LinkedIn Formatting.

If you’ve ever been on the site, you’ll see these types of posts all over the place. One sentence per paragraph. One singular format used to announce an incredible insight (it isn’t one, by the way), a personal challenge (performative bullshit, every last one), or a company update (never a more soulless content void you will ever see, most of the time).

I read through my last few posts on this very fucking blog - the one that I OWN, for fucks sake - and I had slipped into the same thing.

One sentence per line.

Trying to make an impact.

By forcing you to read my story piece by piece.

It’s fucking shit. And I hate it. AND I realised that I’d been dialling back on the swears, just in case a ‘grown up’ might read this blog and think less of me. Well, I can be absolutely damned certain that they would think less of me for the LinkedIn style shite than the occasional ‘fuck’.

Though this post will be filled with more fucks purely because of my realisation. Fuck it.

The saddest part is that at some point I will need to make a serious effort to appear like a grown up on LinkedIn, because it’s where most of my potential customers live; but I seem to descend into the moral hellscape of LinkedIn Formatting and soulless posting because the deepest darkest part of me that doesn’t like to be judged has somehow decided that this is the way one should be viewed by one’s peers.

Well, I can tell you with absolute fucking certainty that if I ever end up posting anything on the ‘professional site for professionals that isn’t Facebook, so don’t you dare put anything personal on there’, it’ll be in my own voice, spouting my own feelings on any matter I choose.

And the people who don’t like it will never be my customers, so I don’t have to give two fucks what they think.

I’m making an effort to post every week. I’m putting words together in an exercise to show more of my personality, not less, and if that occasionally materialises as a collection of swearing when I realise I have been letting myself down for weeks, then bring it on, bitches. This is my house. My rules count here.

LinkedIn is a separate place, but when my voice is posted there, it’s my voice. Not the voice of a foulmouthed expert trying to fit in amongst the soulless zombies who clamour for attention.

I’ll be back. More sweary than ever.